With the announcement of Google Stadia, which is a cloud-based game streaming service that lets you play high-end games without any high specs hardware, there has been a great shakeup in the gaming industry. Microsoft and Sony are big rivals when it comes to gaming consoles Xbox and Playstation respectively. But with the entry of Google in this field, once a big rival Microsoft and Sony have joined hands to work on a project that involves cloud gaming.
Their collaboration was announced on May 16, 2019. It is a partnership where both the companies will develop new cloud-based gaming platform to enhance their customer experience and AI Solutions.
Kenichiro Yoshida, President, and CEO of Sony said;
Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality.
He further commented that;
PlayStation itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company’s cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.
In response to it Microsoft CEO Satya Nadella said;
Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.
We will have to wait and see what will be the end product of this collaboration as Google is already on the verge of announcing their cloud-based gaming platform which is entirely surreal for any gaming fan.