HTC Might Be Looking To Exit The Chinese Smartphone Market

Srivishnu Ramakrishnan

Once the leader od Android smartphones in the world, HTC might be heading for an exit from the Chinese Market. As per reports, HTC has stopped selling there smartphones in the Tmall and JD in China. The company has strongly suggested that they are going to exit the Chinese market via Weibo (Chinese Social Network). HTC announced the following;

Due to the consideration of HTC China’s long-term business strategy, we will temporarily close the HTC mobile phone Jingdong flagship store and Tmall flagship store. HTC smartphones and accessories can still be purchased through HTC Official Mall and HTC VIVE Flagship Store. We will continue to provide quality pre-sales and after-sales service as always.

JD and Tmal are the country’s biggest e-commerce websites. The company has said that they will be temporarily be removing its phones form these big Chinese e-commerce giants. Additionally, according to MySmartPrice, HTC’s own smartphone online store has seen a huge decline with the HTC U11 and U11+ being out of stock. Even in the U.S., most of the U12+ show as being back on order.

Unfortunately for this smartphone manufacturer, this is not the first time. HTC came out about exiting the smartphone market in India due to fierce competition from Xiaomi, Vivo, OPPO, and others. In July 2018, HTC reported that they are about to exit the Indian Market because at the time it’s market share in the smartphone market accounted only for 1%.

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But, all might not be over for HTC as they are not ready to quit the smartphone business all over the world. It is working on a successor to its Exodus blockchain Smartphone. Moreover, HTC announced earlier this year that they creating HTC 5G-Hub which will bring 5G services directly to peoples home.

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