Apple’s Chief Designer Sir Jonathan Ive aka “Jony” is all set to quit the tech firm later this year to focus on his new business venture- “LoveFrom” which is said to be launched sometime in 2020. Sir Jony has been the chief architect of all groundbreaking designs of all Apple products from iPhones to iMacs. Announcing his decision to quit Apple, he said:
“After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer. While I will not be an employee, I will still be very involved – I hope for many, many years to come. This just seems like a natural and gentle time to make this change.”
Reacting to this, Apple CEO Tim Cook reacted by saying:
“Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated. Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built. We get to continue with the same team that we’ve had for a long time and have the pleasure of continuing to work with Jony, I can’t imagine a better result.”
Interestingly, Apple’s fell by approximately 1% after Ive announced his departure from the company. And this is evidence of the fact that Apple’s founder Steve Jobs had high respect for Jony on whom he had once said:
“If I had a spiritual partner at Apple, it’s Jony.”
As of what’s next in the box both for Jony and Apple, it is not clear yet. As for Apple, Tim Cook said that the firm does have a succession plan in place. And not much is know about Jony’s new venture- LoveFrom. Jony Ive’s story to becoming the Chief Design Officer of Apple and designing some of the most innovative products in the tech history from initially starting his career as a toilet designer is nothing short of an inspiration.
Let us know on your thoughts about the departure of Jony Ive in the comments.